To present the new collection of hair colors for Gloss Sensation, for the press today Schwarzkopf created a truly original and guessed construction. Along the perimeter of a beautiful living room of a historic building in via Bigli in Milan, they were arranged about 20 author portraits: the Dama con l'ermellino by Leonardo da Vinci at the Ritratto di Margaret by Amedeo Modigliani.
Each model was mounted on a screen which, thanks to a special hidden lighting on the back, showed how the new colors would be suitable to the hair of each lady.
The portrait that made me fly with the fantasy is that of Simonetta Vespucci, painted by Sandro Botticelli (1476-1480). And here it is, the beautiful lady with magnificent hairstyle enlivened by new shades ranging from chocolate to honey.