Nutella Bisquit don't call them just cookies
A billion biscuits sold in Italy after only one year from its creation. A milestone that allows Nutella Bisquit, a product so exquisite that it can be compared to a pastry, to get on the podium of the best-selling sweets in Italy in this segment. A milestone that Ferrero celebrates with the approval of the investment for the construction of a new production line, as technologically advanced as the first, again in the Italian plant in Balvano. But the company does not stop at this: the structure will join the newly built one, allowing to double the production capacity, with the aim of satisfying both internal demand and reaching unexplored markets.
The planned investment, of over 80 million euros, is in addition to the amount already allocated for the first production line. This means new jobs in Italy, in Basilicata, possible thanks to the success of a delicacy that creates… addiction.
"In 2021 we will launch a new format, in tube" explains Alessandro d’Este, President and CEO of Ferrero Commerciale Italia. "A practical package to keep in your bag or backpack to enjoy this product anywhere".