Instinct is a co-creation

Instinct is a co-creation

With this new fragrance Thierry Mugler has created an unprecedented artistic and creative project. Aura, in fact, is a multifaceted and intense botanical fragrance, the result of the collaboration of the designer who has orchestrated a team of professionals from different sectors.

Among the professions involved in the Aura project stand out four parfumeurs (Daphné Bugey, Amandine Clerc Marie, Christophe Raynaud and Marie Salamagne) plus a group of image experts, a philosopher, a sculptor. The result is a fragrance that excites the instinct enclosed in a unique bottle of its kind, a small sculpture that recalls a leaf, a heart, a splinter ...

Even the olfactory notes inserted in the scent strike for their originality and uniqueness, and all combine to realize an ambitious project: to explore and reveal the true instinct, the wild nature that exists in every woman.

The vertebral column of the fragrance is the wild liana, a Chinese medicinal plant, used in the treatment of heart disease, which contributes to the balance of the organism, a double and incisive raw material, sour and smoky, seductive and tender. At the beating heart of Aura are two hearts: vegetable, given by rhubarb leaf and orange flower, and feline animal, with vanilla pod borubon and wolfwood, a boisé-smoky acord with soft resin accents.

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francesca marotta


Francesca Marotta: giornalista di moda e beauty, curiosa, sognatrice, anticonformista. Amo l’Italia, l’arte, le esperienze, gli stili di vita, il design... da wow!