Impeccable eyebrows, between beauty trends and social commitment

They are a key element of the face, and for this they must always be neat and tidy. To avoid messing up, it is always advisable to rely on competent and specialized professionals who offer their services at the 80 Brow Bar Lounge Benefit Cosmetics from Sephora.
Promoter of a philosophy that promotes self-care with a smile on the lips, and offering tailor-made services in line with trends, the company has become a safe haven for the "maintenance" of eyebrows, but also synonymous with solidarity. In fact, her social commitment has allowed her to win the Social Award Special Award Against Violence on Women by Sodalitas, a foundation that promotes the development of sustainability and corporate social responsibility in Italy, for the Bold is Beautiful Project of 2017 .
The Italian branch of the brand for the second year has joined the charity project promoted in the USA by American founders Jean & Jane Ford, to help associations that work to improve women in need. In May, the entire collection of eyebrow services made it possible to raise 222,000 euros, which were handed over to, women on the net against violence, and to Mamme a Scuola, a Milanese association that teaches Italian to immigrants to favor them. integration.


In the photos, Laura Arrigoni, Country Manager Italy Benefit Cosmetics, delivers the awards to the representatives of the two associations.

But let's come back to the brows.
In the make up now the keyword is: layering, a technique of overlays that allows you to play with any make-up tool. Alessandra De Feudis, National Brow Artist Benefit Cosmetics Italia explains how to apply it to the eyebrows with Brow Layering with three easily achievable styles.
To obtain feather-effect eyebrows, you need two shades of eyebrow pencil. First you create the shape and blend the color using a Precisely pencil, My Brow Pencil in nuance with the hair color. Then, with that of two darker tones, light strokes are drawn to create a three-dimensional effect. The final touch is 24-HR Brow Setter which fixes the feather effect.
The natural result is obtained by applying BROWVO in succession! Conditioning Primer, then the powder Foolproof Brow Powder and finally Gimme Brow + which thanks to the microfibre of the brush perfects the eyebrow arch.
It is obtained by drawing eyebrows with Goof Proof Brow Pencil designed to simplify every little stretch, then use the Gimme Brow + volumizing gel and ends with the High Brow pencil to blend under the eyebrow arch for an immediate lifting effect.
After drawing the eyebrow arch with the specific pencil in nuance, 3D BROWtones instant reflective illuminating gel is applied, which makes the eyebrows three-dimensional and avoids the "flat" effect.
A perfect style to be "instagrammato". Here are the steps: first you create the base with KA-BROW colored gel! Equipped with a flat brush specifically designed to create sharp angles, then fill the perimeter of the eyebrows with a matching pencil by performing small strokes that follow the direction of growth of the hair, finally fades the illuminating HIGH Brow, under the eyebrow, from the beginning of the arch to the tail.

In the gallery
Magical Brow Stars! di Benefit Cosmetics This box containing everything you need to have flawless eyebrows, now in promotion at a special price.

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francesca marotta


Francesca Marotta: giornalista di moda e beauty, curiosa, sognatrice, anticonformista. Amo l’Italia, l’arte, le esperienze, gli stili di vita, il design... da wow!