October in pink

Written by: Francesca Marotta
Category: The way I see
25 October 2015

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October is the month dedicated to the prevention of breast cancer. And the initiatives related to the campaign of sensitization and to raise funds for research are many.

Today the appointment is in Milan with PittaRosso and Simona Ventura in Piazza San Babila with PittaRosso Pink Parade, the project that the footwear company promotes next to Umberto Veronesi Foundation. It is a camminada 5 kilometers that runs through the historic center of Milan.

Also this year Bridgestone, a Japanese tire manufacturer adheres to Lilt Nastro Rosa. For the occasion, he created two prototypes through a molding technique and preservation of innovative color. Photographed by Fabrizio Raschetti, the two tires become artistic subjects that will be on display throughout the month of October in these places: Spazi Prevenzione LILT di via Viganò 4 in Milan, and in via Fratelli Cairoli 76 a Sesto San Giovanni (Milan).

Race for the Cure is signed P&G to support the initiative Susan G. Komen Italia: Thank God It's Pink Friday, campaign to raise awareness to the cause. Throughout the month will bring a wave of pink on desks all over Italy, including those drafting of Victoria (www.Victoria50.it, platform ever created by P&G for women who have more than 50 years). Joining is simple: to support the cause, women are advised to wear at work on Fridays a pink garment or accessory. Then, the selfies can be posted on the social with the hashtag #pinkfriday and #selfieinpink, tag @komenitalia

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