A poetry of perfume

Written by: Francesca Marotta
Category: Beauty
05 June 2017

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To celebrate its first 10 years of activity, MEMO Paris creates a new delicate but sparkling fragrance, light but persistent. It's called Eau de Memo and is enclosed in a box decorated with three little birds playing. The intention of his creator, Aliénor Massenet, is to tell the lightness and depth, the flight of curious little birds flying to Ville Lumiere, happy to leave but still more happy to remember. Emotions she can convey thanks to the essence of bergamot, the absolute of Egyptian jasmine to the leather agreement.

The anniversary of Memo Paris is celebrated by Clara Molloy (co-founder of Memo Paris) also with an art-related initiative with the Association Cinehaiku and the project Cinéhaïku, Competition and Festival of short films in 3 floors, inspired by Haïku, a poetic composition born in Japan in the seventeenth century. Generally it is composed of three verses and it is used above all to describe the nature and the reaction of those who observe it. Sensations and emotions that participants in this initiative must translate into a short video.

Here is a good opportunity for those who love to experiment in the art of producing verbal compositions in verses that then have to be translated into videos.

To participate in the Competition Cinéhaïku you have to sign up through Facebook and upload your own movie, respecting the rules that refer to the Haïku structure, and therefore have a duration of up to 30 seconds shot in 3 floors. Each winner elected receives a prize of $ 500. The competition will end on 26 June 2017 and will award a final winner, selected by a jury of international filmmakers, art and literature, with a prize of $ 10,000.

The first edition of the Festival Cinéhaïku, however, will take place from 7 to 21 July 2017 in France, in Gordes in the village of Luberon, with itinerant walks in unusual places.

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