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Italian poster

Towards the Boom! 1950-1962
Distinguished persuasions. Advertising masterpieces from the Salce Collection
National Museum of Salce Collection, Treviso - Until April 28th 2019

Wife of the designer and architect Franco, Jeanne Grignani was a poster artist and fashion designer of Ukrainian origin who in the fifties of the last century worked for the most important Italian companies (like Borsalino, Singer and Pirelli) for which she created the most original advertising posters of the 'era. This was made for a Necchi sewing machine and is just one of the colorful posters that make up an exhibition that allows us to understand the development of the advertising language in a specific historical period. "After the war, an irrepressible enthusiasm for design spreads widespread throughout the boot," writes curator Marta Mazza. "And advertising reflects and anticipates, emphasizes, emphasizes this feeling, experiencing a moment of extraordinary effervescence. In general falling in love with America, the all-Italian case of Armando Testa stands out: inspired by a great pictorial culture, it will prove for a long time capable of unparalleled goals of synthesis and communicative efficacy ". Unforgettable is the advertising poster of the meat box placed right on a large stylized cow.

The magic revealed

After numerous vicissitudes that saw him wandering from 1610 between Italy and France to then finally arrive at the Pinacoteca Ambrosiana in Milan where today it is preserved, after four years of careful and intense work the restoration of the preparatory Carton of the School of Athens by Raffaello Sanzio has come to an end. An immense, magical, revealed composition that takes your breath away. Although the work is known as the School of Athens, the correct title is The Philosophy is has great artistic and historical value.
"The preparatory carton for the Athens school is unique in the history of art. Not only is it the only Renaissance preparatory cartoon of this size, almost complete until nowadays, but it represents the culmination of the ideational process of Raphael (Urbino 1483 - Rome 1520) for one of the works symbol of the Italian Renaissance: the fresco of School of Athens in the Stanza della Segnatura in the Vatican commissioned to the artist by Pope Julius II ”, declares Maurizio Michelozzi in a note, who directed and coordinated the restoration on a design by Stefano Boeri Architetti.

Female empowerment in 50 stories

In the illustrated book What would Frida Kahlo do? published by Sonzogno, the London authors Elizabeth Foley and Beth Coates propose the teachings drawn from the vicissitudes of female personalities of the past, who had the courage and determination to build their own destiny in times dominated by men. Examples of encouragement that also draw from the world of science, art and culture, of inspiration for those who have problems of assertiveness, doubt their abilities or are victims of a thousand insecurities. The actress Mae West, for example, was a sex symbol who never succumbed to the aesthetic dictates of the time, while the Latin American artist quoted in the volume's title transformed her misfortune into art: she never gave up looking after her appearance and he used clothes to feel stronger and to assert his identity. Without forgetting the Latin American artist cited in the title of the volume transformed his own misfortune into art. Not only. He promoted his own style: he never gave up looking after his appearance and used clothes to feel stronger and to assert his identity.

Dresses and perfumes, a new artistic combination

Is it possible to elevate the seductive force of a garment to the maximum power? Yes, if a fragrance is also combined with the fabric. In achieving this goal, Alessia Dettori, creator of the Made in Italy line of Tessuti Profumati, succeeded.

"Fashion and fragrances are two worlds that I see combined. My challenge is to make each of my creations live even with my eyes closed, with the fantasy that flies, savoring with pure pleasure the olfactory notes it gives off. Naturally, even the view is satisfied thanks to fluid and enveloping models that capture the eye, made with quality fabrics that, with the simple movement, reactivate and make more powerful the hypoallergenic perfumed essences of which they are impregnated ", says the designer born and grew up on the Island of Elba. The method of fixing the olfactory notes is patented, and means that with washing, the aroma does not disperse and maintains its intensity for a long time, because it remains impressed in the memory of the yarn.

Francesca Cerruti and the art of synergy and cooperation between men and women

The gender career gap, or equal gender opportunities to make a career, in the last few years finds a concrete commitment in the State to enhance and encourage female participation, guaranteeing fair possibilities of access to positions of power thanks to the so-called "pink quotas", with results that are achieved with extreme slowness and overcoming many obstacles.

The situation in the private sector is different. One of the most significant examples is the 34-year-old Francesca Cerruti, deputy general manager of ab medica, a rapidly growing company specializing in the production and distribution of advanced medical technologies and robotic surgery systems, where over 50% of employees are women!
"We are a reality that aims at excellence and we look for it in our resources, without thinking about making it a gender issue. We try to place employees in the positions where they can best express themselves, since it is then the choral work that leads us to the finish line. Therefore, following a logic of result, rather than a philosophy, ab medica has seen a substantial female representation grow even in important managerial positions. On the occasion of the recent Women's Day, for example, we decided to launch a message of synergy and cooperation, able to overcome the differences but that can exalt the reciprocal gender differences, creating a small tribute for all our employees, women and men".


In this photo, Francesca Cerruti con il padre Aldo Cerruti

The momentum towards the future on a canvas

Giacomo Balla. The Futuristic genius
Galleries of Italy, Intesa Sanpaolo Museum, Milan - Until 12 May 2019

The myth of speed, of dynamism developed with the oil colors of the Italian flag on a canvas of 257 cm x 381 cm. Being in front of this monumental work called The Futurist Genius, which is part of the Biagiotti Collection, means having the opportunity to see live a work that has sanctioned the spread throughout Europe of an artistic and ideological current that has paved the way for the avant-gardes International.
Exhibited for the first time in Paris in 1925 at the Exposition des Arts décoratifs moderne, this tapestry has a prismatic composition centered on the figure of a man with a star-shaped head, and is considered a tribute to Tommaso Marinetti, inventor of Futurism, a new concept of art, no longer understood as a mere representation, but as a concrete action on the world, which in the themes addressed translates into a hymn to modernity, to progress and embodies the optimistic and progressive vision of the beginning of the century.
The Futuristic Genius tapestry is the precise and summary representation of a brilliant process that brings the artist to the consciousness of the dynamic relationships of the universe, to represent them as pure shapes and colors, avant-garde not only of forms, but also and above all of intellectual intuitions , of dimensions that exceed the visible and give body to the invisible, as the author himself stated.

The geometries and vivid colors of Il Genio Futurista have generated sophisticated and artistic graphic elements on fine fabrics that Laura Biagiotti has proposed in the new collection for spring/summer 2019. In this image Lavinia and Laura Biagiotti, mythical and unforgettable creator soul of the brand, in front of the precious tapestry.


Milan imagined by the Genius

Leonardo & Warhol The Genius Experience
Crypt of San Sepolcro, Milan - Until June 30, 2019

A particularly engaging multimedia show, curated by Giuseppe Frangi, comes to life at the Sottofedericiana room of the Pinacoteca Ambrosiana. The images that chase each other on the ceilings, walls and floor guide to the discovery of Milan lived, designed and, above all, imagined by Leonardo da Vinci. To complete this experience, at the back of the venue is The Last Supper by Andy Warhol, which represents the interpretation of Leonardo's Last Supper by the father of Pop Art. The itinerary ends in the Crypt of the Church of San Sepolcro, a place where the Italian genius was very close and that in a map of the Codex Atlanticus indicated as the true center of the Lombard capital.


The art of Italian pleating

Long and radial, fragmented, with edges or rounded. The pleats of the pleated fabric can have an infinite number of shapes, and are obtained by following precise procedures that require specific skills and also an artistic sense.

Marco Viviani and his wife Roberta Bacci are the masters of this art, the two souls of the historic Plissettatura Milady shop. Founded in 1964 in the historic center of Florence, this reality is the artisan excellence of Italian fashion, which transforms fine fabrics and soft leathers into small sculptures with handmade procedures.

Masterpieces of haute couture that the designer Francesca Venuti has transformed into the distinctive trait of her creations. "(mine de rien) was born a year ago with the philosophy of the unique piece made with different fabrics, which will never have a double. And this uniqueness I can get it with the precious contribution of these artisans, who play their job with passion. I focus not only on the classic soleil, the small and soft folds that create a sort of fan that gives amplitude and movement to the skirts and blouses, but taking advantage of the precious contribution of these two artisan artists I also develop raised geometric lines and patterns, which they give three-dimensionality to the fabrics I choose ”.


Art is a fantastic adventure

From the caves of Lescaux to the pyramids of the Egyptians, passing through the Greek and Roman temples, up to Botticelli, Leonardo, Michelangelo, Raphael, and the Impressionists. Discovering and appreciating art also becomes fun with Artonauti, the new album of figurines that gradually reveals frescoes, paintings, sculptures that mark the development of the most fascinating discipline there is.

There are not only figurines, but scattered among the 64 pages of the collection divided into 28 illustrations and 65 works of art, there are also anecdotes, curiosities and 20 quizzes and riddles plus 2 pages of games.

And then there is the game in the game: each sachet contains 5 stickers and a Twin Card, one of the 25 pairs that, once put together, give shape to a work of art. With these the boys can have fun with the memory game, trying to recompose the couples after having mixed them with all the others.
The idea and the project of Artonauti were developed by Daniela Re, teacher, cultural mediator and expert in cognitive rehabilitation, and Marco Tatarella, for many years at the head of a publishing house that deals with art books and architecture, periodicals of music and editorial services.
Together they founded Wizart, a non-profit social enterprise, which together with Artonauti won the fourth edition of the Fondazione Cariplo Cultural Innovation.

Antonello da Messina to the Poldi Pezzoli Museum

Before plunging into the rooms of the Palazzo Reale and getting lost in admiring the 19 works by Antonello da Messina in the exhibition dedicated to him (until Jume 2, 2019), I suggest going to the Poldi Pezzoli Museum first. Here, in the golden Salore there is the reading Virgin, donated by Luciana Forti, daughter of the patron entrepreneur Mino.

It is not just a face, a white veil that alludes to marriage, a prayer book, two angels that hold a crown of precious stones studded with pearls, precious stones and lilies. Observing it becomes an interactive experience. The Virgin was reading, something interrupted her reading, she partially raised her eyes, but did not look at us. And this is very intriguing: it forces us to look at it. It becomes a precious and fascinating experience, short but very long moments, which allows you to get close, to become familiar with the beauty created by one of the most mysterious, enigmatic and skilled painters of all time.

Fendi and the Karl's touch

The Fendi's fashion show for the autumn winter 2019/20 in Milan ended with an exciting video in homage to Karl Lagerfeld, recently deceased, who has been creative director of the Italian fashion house since 1965. Looking at the collection's leaders, the imprint of the designer is strong and alive: from the construction of the shoulder garments to the light and voluptuous pleated skirts, to the necks of starched and perfect shirts.

The blue lesson of Giorgio Armani

He has an unmistakable style, which every collection is renewed by providing countless ideas to make the wardrobe contemporary, while remaining true to itself. The Giorgio Armani Fall Winter 2019/2020 collection is a tribute to the blue. In his blue. Essential and comfortable as he defines it, declined to infinity, never flat and monotonous but moved by a thousand shades like the houses of the magical city of Jodhpur, in Rajasthan. And the desire for what it proposes rises to the nth degree. How could we not wish for the three-dimensional down jacket with swollen curls, the jacket with the edge of a zig-zag lapel, or the military-inspired coverall with a high belt at the waist?

Prada and the balance between strength and sweetness

Military inspired jackets, tailored coats reworked in a contemporary key, seductive dresses designed on the figure, so black but also bright colors from turquoise to cyclamen, to lilac. And then the sandals with flames and amphibians with accessories. There are also roses. Everywhere, drawn, embroidered or embossed.

For the autumn winter 2019/20 Prada has designed a collection that combines strength and sweetness, practicality and romance. Designed in a clean and, as usual, strong impact.

Yezael between reality and fiction

Digital and human together. This is the apparent dichotomy that brings Yezael to the catwalk for Fall Winter 2019/20 during Milan Fashion Week. On the one hand the real world with everyday life, made up of cohabitation between different ethnic groups, inclusion and pursuit of happiness; on the other side there is the social media’s life, smiling and plastic, narcissism and unfulfilled desires, with dream images relaunched endlessly.

A cocktail of real and virtual fragments that the designer Angelo Cruciani translates with gender free garments, wearable by women and men, where vinyl mixes with 3D effect hologram fabrics, laminated velvet. And the models / models wear masks without glimmering: there can be anyone behind them.

Oh, Gucci!

Masks with the quills, which hide the identity and at the same time attract the eye, are the eye decoration chosen by the creative director Alessandro Michele to present the Gucci's FW2019 collection at Milano Moda Donna just begun.

Designed just for the show, also other other accessories full of symbolic meanings and refined quotations have decorated the face and the head of the models and models that have paraded on a bright catwalk and dotted with LED lights. To complete the creative overlays of Seventies-inspired leather suits, jackets with wide shoulders reminiscent of the eighties as the jumpsuits moved by black and white geometries, there were also gilt metal ears, hats with maxi visors colored and latex masks.

Andy Warhol and Loredana Bertè A legendary duet

Andy Warhol - Alchemist of the Sixties
Villa Reale di Monza, Orangerie - Until April 28th 2019

Not everyone knows that Andy Warhol, the artist considered one of the absolute masters of the twentieth century for his ability to interpret contemporary society, has worked with Loredana Bertè. The Italian queen of rock in 1981 went to New York to record the album Made In Italy, and at that time attended the Factory, the creative temple of the master of Pop Art, also earning the nickname of Pasta Queen for her culinary talents.
The creator of serial art and the most nonconformist Italian artist collaborated on the realization of the album with the video clip Movie, directed by Don Munroe, and the cover photo, an intense close-up of the singer captured by the ability by Christopher Makos, an apprentice of Man Ray and considered the most modern photographer in America.

To see live this little work of art, the right occasion is the exhibition dedicated to Andy Warhol at the Villa Reale in Monza. An exhibition that allows you to retrace the creative universe of contemporary art giant through the most recognizable icons of his art: from Marilyn Monroe to Jackie Kennedy, from Muhammad Alì to Mao Tse-Tung to Liza Minelli.

The sexual revolution is also analyzed, of which Warhol was a witness, without forgetting that he was one of the main architects of the liberation of customs. In particular, you can see close up photos of Makos portraying the master in women's clothes and the film Women in revolt, shot in New York in 1971 and dubbed in the Italian version by Vladimir Luxuria.

From May 9th this exhibition will move to 3 historic Apulian palaces: the Norman Swabian Castle of Mesagne, the Tanzarella Palace in Ostuni and the Ducal Palace of Martina Franca


Portrait of Andy Warho, Leo Castelli Gallery, 1982, poster of the exhibition; courtesy of Marco Rettani, Swiss Collection, and two serigraphies on the Camouflage theme

Wealth and fortune’s Year

On February 5th, the Chinese New Year is celebrated. This year the world of beauty celebrates it with limited colored and entertaining editions, enriched by flaming touches inspired by the red lanterns. In China, and in the communities scattered all over the world, the unmistakable lights made of paper light up to welcome the Pig's Year, a symbol of wealth and fortune.

Miniature Set by Acqua di Parma
In the red box set, with golden geometrical decorations, completely handmade, there is a selection of the evergreen eau de cologne enclosed in the iconic Art Deco bottles: Colonia, Colonia Pura, Essenza, Colonia Club and Colonia Intensa.

Hand Cream Limited Edition Chinese New Year by L'Occitane en Provence
Contains organic shea butter with rapid absorption and effectively counteracts dryness and aridity.

Ultra Facial Cream Limited Edition Chinese New Year by Kiehl's Since 1851
Jonny Wan is the artist who designed the label celebrating the iconic moisturizing treatment.

Miss New Year Edition Edp by Salvatore Ferragamo
Special edition for the perfume with tantalizing notes of pink pepper and black currant associated with rose, peony and jasmine, musk and patchouli.

Powermatte Lip Pigment Lunar Year Collection by NARS
In the celebrative case there is a lipstick with a liquid consistency and a high concentration of pigments that gives a covering color in the first step.


Giorgio Pizzoni. The umbrella policy and the strategy of small steps

Man and gentleman of the past. Elegant, composed, with strong and steady family values, with a lively, very attentive and demanding look. Giorgio Pizzoni is the architect of the foundation and growth of a company, Pool Pharma. Established in 1997, it focused on the world of food supplements sold in pharmacies when the sector - which is currently experiencing a moment of great ferment - was at the beginning in Italy.

Today, Pool Pharma is the market leader in this segment, a result that is the result of a precise strategy. «In an ambitious project, the skill of the entrepreneur is to bring together people and resources, ideas and resources. Wanting to do everything on your own is useless: it is much better to select the specialists of each branch of activity and make them work in harmony », says Giorgio Pizzoni.

In a company it serves those who can understand and predict people's desires, who have the skills to formulate the product, who is structured to make it, who has experience to distribute it and who has the means and capabilities to promote it properly. It is unthinkable that a man alone can do all this. The work climate is also fundamental to success. The atmosphere that is breathed among the desks, if it is positive, is of fundamental importance. It could not therefore be missing a person who was working to establish the right harmony among the workers.
«My vision of the company can be defined as the policy of small steps: the important thing is to always advance, regardless of whether the step is large or small. To cover a kilometer, you need a lot of centimeters. Starting from the first centimeter is the best way to get to centomillesimo » emphasizes Pizzoni.

The first Pool Pharma food supplement was MG.K Vis. Mg is the symbol of magnesium, K is that of potassium and Vis is the Latin word meaning force. This formula has been communicated to consumers thanks to a strategy that has focused on telepromotions managed by hosts who illustrate their characteristics. And that's how the new source of energy for the tired and stressed organism immediately became a success. Later, always "sons" of MF. K Vis, MF were born. K Vis Instant Energy, MF. K Vis Recharge Plus, each with specific features. This mode is called umbrella strategy, which consists in declining the same product with additional features or for different recipients.

The year of Leonardo da Vinci started with the Ambrosiana

The secrets of the Atlantic Code. Leonardo at the Ambrosiana
First part
Veneranda Biblioteca Ambrosiana - Until March 17, 2019

The celebrations for the year of Leonardo at the Veneranda Biblioteca Ambrosiana have already begun last year. To be exact on December 18, 2018 with an exciting exhibition itinerary, which will last throughout 2019, in a crescendo of very interesting initiatives.
The first stage of this compelling long-term exhibition is the The Secrets of the Atlantic Code. Leonardo all'Ambrosiana focused on the precious sheets that preserve the most fascinating drawings that the genius elaborated with the artistic expertise that is universally recognized.

The Codex Atlanticus arrived at the Biblioteca Ambrosiana in 1637 as a gift from Count Galeazzo Arconati, an exponent of the best Milanese aristocracy. This is an amazing collection of 1119 autograph sheets for a total of about 1750 drawings. The name "atlantic" does not indicate the content of the code, but the format of the large pages (which were normally used to make atlases) on which the sheets were glued to better preserve them and protect them from possible dispersions.

The Codex Atlanticus is the most important and complete Leonardian collection in the world; in it are mixed all the disciplines cultivated by the great genius of Vinci from the young years until just before death: architecture and plumbing, medicine and optics, mechanics and urban planning, geometry and the astronomy, anatomy and the various visual arts. Noteworthy are the projects of self-propelled machines, of increasingly sophisticated weapons, of gears and devices, of which Leonardo has left wonderful designs that often become real works of art.

Here are the dates of the next stages.
The second part - from March 19 to June 16, 2019 - will propose some projects for war machines, but will focus in particular on civil engineering studies: hydraulic devices, rope machines, for textile activities, for the production of instruments mechanical, punching machines and automatic roasters.

The third review, Leonardo in France. Drawings of the French period from the Codex Atlanticus, from 18 June to 15 September 2019, edited by Pietro C. Marani, will deepen the last years of the master's activity, through a selection of 23 sheets from the Atlantic Codex datable to the French stay of Leonardo, at the court of Francesco I.

Leonardo's year at the Biblioteca Ambrosiana ends with the exhibition Leonardo and his legacy: the artists and the techniques, curated by Benedetta Spadaccini, scheduled from 17 September 2018 to 12 January 2020, dedicated to the drawings made by Leonardo and the artists of his circle.


The entrepreneur, the icon of style, the pride of Italian style is now also the most beautiful Italian man in the world. In fact, Mariano Di Vaio enters the 100 Most Handsome Face 2018 international ranking, which has been ranking the most attractive since 1990.

"I can not say how grateful I am for this award and all the awards I've received this year from GQ to Forbes," he said. "I consider myself a humble person with a simple life and perhaps my biggest thanks goes to all the friends who follow me on social networks, my second family, a precious gift for me!".

In ancient times the Greeks defined the ideal man kalòs kai agathòs, which means "beautiful and good". That is to say that the physical aspect and the moral values are put on the same level, two aspects that complement each other. A thought that we also find in the ideal of Aristotele: kalokagathia, that is to say that being good (courageous, polite) can not be disunited by beauty (harmonious, glorious). Let us not forget Platone, according to whom physical prestige corresponds to ethical and molal principles: "The power of good has taken refuge in the nature of beauty". Features that seem to belong to Mariano Di Vaio.

Italy, I love you

Written by: Francesca Marotta
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When I learned that Collistar is the cosmetics brand most loved by Italians, I felt an immense joy. Not only for excellent quality, but because I known who work with seriousness and absolute dedication for this brand. To support the supremacy of the brand over all others is the Italian edition of Meaningful Brands 2015 by Havas Media Group, which studies the role that 1,000 brands have over 300,000 respondents. This analysis allows us to understand how a brand can improve the quality of life. And then there's another reason why I have a real soft spot for Collistar: the project TI AMO ITALIA with its specialties entirely made in Italy, that, as stated by Daniela Sacerdote, CEO of the brand: "He allowed to leverage values as Italian spirit, excellence, creativity, quality, taste, style of life that have strengthened the already strong relationship of proximity of the brand to consumers".

In this photo: Margaret Madè Collistar's testimonial

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