Sustainability is already in Prada's clothes

Written by: Francesca Marotta
24 October 2020
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The themes of the digital edition of the Green Carpet Fashion Awards 2020, broadcast on TV on Sky, were rebirth and solidarity in the context of environmental and social justice, starting from Italy. "Made in Italy is an example for the world," said Prime Minister Giuseppe Conte who spoke at the event. And it is the great Italian brands that set a good example. In fact, Prada also participated in the initiative, proposing its new vision of sustainable fashion. The very young actress Matilda De Angelis wore a custom-made dress from the maison made with ecological materials according to the criteria of Eco Age, the company promoting the event together with the Camera Nazionale della Moda, which works alongside the brands of the fashion system to define an eco-sustainable path that can benefit people and the planet.

The dress worn by the actress is part of the Re-Nylon clothing, footwear and accessories collection that encompasses the brand's new course starting from the material used. It is just the brand's iconic yarn, nylon which, thanks to scientific research, has become eco-sustainable and regenerated. It is called Econyl and is recovered from plastic materials recovered in the oceans, in landfills or derived from textile fiber waste.

This cocktail dress, with sculpted bust and voluminous skirt embellished with symmetrical couture curls, is made according to Eco Age criteria. The rigid principles to be respected, and recognized by the organization, are 10: transparency, no child exploitation, honest and fair work, community, traceability, protection of resources and the environment, recycling and reuse, minimization of pollution, management of legal and responsible, welfare of animal species.

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