The three lives of Infini

08 July 2018

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A cocktail of fruity aromas of orange and pear introduce a heart of Siam benzoin and sandalwood from Mysore, set on a base of sandalwood and jasmine: these are the essence of the new version of Caron's Infini fragrance.

Created for the first time in 1912 by master perfumer Ernest Daltroff and reformulated in 1970 by Gerard Lefortis, today it is reinvented by the nose William Fraysse who had to deal with a problem: the original formula is no longer found.

Fruit of precious raw materials and noble agreements, the new version is decidedly fresh and greedy, mischievous and vigorous, and does not disappoint compared to previous editions because it re-proposes the sense of independence of the bold and courageous women who chose it at the beginning and in the second half of the last century, periods of great changes and women's emancipation.

A magic contained in a bottle shaped like an Art Deco inkwell, the aesthetic style that spread throughout Europe and the United States in the 1920s and 1930s.

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