Italy, I love you

Written by: Francesca Marotta
02 October 2015
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When I learned that Collistar is the cosmetics brand most loved by Italians, I felt an immense joy. Not only for excellent quality, but because I known who work with seriousness and absolute dedication for this brand. To support the supremacy of the brand over all others is the Italian edition of Meaningful Brands 2015 by Havas Media Group, which studies the role that 1,000 brands have over 300,000 respondents. This analysis allows us to understand how a brand can improve the quality of life. And then there's another reason why I have a real soft spot for Collistar: the project TI AMO ITALIA with its specialties entirely made in Italy, that, as stated by Daniela Sacerdote, CEO of the brand: "He allowed to leverage values as Italian spirit, excellence, creativity, quality, taste, style of life that have strengthened the already strong relationship of proximity of the brand to consumers".

In this photo: Margaret Madè Collistar's testimonial

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