Italian poster

Written by: Francesca Marotta
Category: Art
23 April 2019
Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

Towards the Boom! 1950-1962
Distinguished persuasions. Advertising masterpieces from the Salce Collection
National Museum of Salce Collection, Treviso - Until April 28th 2019

Wife of the designer and architect Franco, Jeanne Grignani was a poster artist and fashion designer of Ukrainian origin who in the fifties of the last century worked for the most important Italian companies (like Borsalino, Singer and Pirelli) for which she created the most original advertising posters of the 'era. This was made for a Necchi sewing machine and is just one of the colorful posters that make up an exhibition that allows us to understand the development of the advertising language in a specific historical period. "After the war, an irrepressible enthusiasm for design spreads widespread throughout the boot," writes curator Marta Mazza. "And advertising reflects and anticipates, emphasizes, emphasizes this feeling, experiencing a moment of extraordinary effervescence. In general falling in love with America, the all-Italian case of Armando Testa stands out: inspired by a great pictorial culture, it will prove for a long time capable of unparalleled goals of synthesis and communicative efficacy ". Unforgettable is the advertising poster of the meat box placed right on a large stylized cow.

  1. Comments (0)

  2. Add yours
There are no comments posted here yet

Leave your comments

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location

Subscribe to the newsletter

Follow me on social

livitaly su facebook livitaly su twitter livitaly su googleplus livitaly su pinterest livitaly su instagram livitaly rss