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Why Miriam Leone is the right choice

Actress, television presenter, winner of the 69th edition of the Miss Italia competition. For the eclectic Miriam Leone of Sicilian origins, who in an episode of Le Parole della Settimana chose Sogno ("Broadens the horizons and makes you fight in life") the important moments do not end. In fact, she becomes one of the Ambassadors of L'Oréal Paris. A right choice because it is a character of the small and the big screen that transmits positivity. Not only for the eyes, intense and lively, but also (and above all) because she is a cultured and very important woman, who sees her identity in her work.

"For me it is a great honor far part of the splendid L'Oréal Paris family. Its Ambassadors have always been a source of inspiration, for the diversity in beauty and beauty in the different ages of life. Values that this brand has always been able to pass through the charisma of the women he chose as a testimonial, it is very important for me to be able to cry out to the world" says Miriam Leone.

"Miriam embodies all the qualities of the contemporary woman. She is charismatic, talented, but also intelligent, strong and desired. She has a modern and free femininity and embodies all the contemporary values of L'Oréal Paris, always at the side of all women. Her beauty is at the same time seductive, her singular personality combined with her deep self-awareness is a perfect ambassador for our brand" says Guillaume Perrin, Brand Director L'Oréal Paris.

Italian fashion shots

Bob Krieger Imagine
Palazzo Morando, Milan - Until June 30, 2019

Artistic fashion photography has always been committed to capturing the seduction given off by a fashion item, often worn by fascinating models with great appeal. Not many people succeed in capturing the soul of a suit and its wearer in a single click. In this Bob Krieger succeeds very well. And to witness its (vast) production between the Sixties and Nineties of the last century, Palazzo Morando organized an exhibition itinerary that excites and surprises for the quantity of faces and clothes able to tell the fashion world of the time, that the author managed to capture and give us thanks to his personal approach to the camera and the protagonists of his shots: "My relationship with stylists was not one of abuse, I always looked after his talent," he said.

 

Photo: Valentino 1969 by Bob Krieger

Italian poster

Towards the Boom! 1950-1962
Distinguished persuasions. Advertising masterpieces from the Salce Collection
National Museum of Salce Collection, Treviso - Until April 28th 2019

Wife of the designer and architect Franco, Jeanne Grignani was a poster artist and fashion designer of Ukrainian origin who in the fifties of the last century worked for the most important Italian companies (like Borsalino, Singer and Pirelli) for which she created the most original advertising posters of the 'era. This was made for a Necchi sewing machine and is just one of the colorful posters that make up an exhibition that allows us to understand the development of the advertising language in a specific historical period. "After the war, an irrepressible enthusiasm for design spreads widespread throughout the boot," writes curator Marta Mazza. "And advertising reflects and anticipates, emphasizes, emphasizes this feeling, experiencing a moment of extraordinary effervescence. In general falling in love with America, the all-Italian case of Armando Testa stands out: inspired by a great pictorial culture, it will prove for a long time capable of unparalleled goals of synthesis and communicative efficacy ". Unforgettable is the advertising poster of the meat box placed right on a large stylized cow.

Regione Lombardia and the design’s pleasures

The Salone del Mobile 2019 is an opportunity for the Regione Lombardia to open its spaces with a series of interesting events that promote Design and emerging talents.

The presentation of the many planned initiatives took place at the Belvedere di Palazzo Lombardia, which hosts Lightrevolution until April 14th. The design that illuminates life, created by ADI, the Industrial Design Association, Lombardy delegation. The astonishing skyline offered by the 39th floor was the backdrop to the selection of products and images from the Compasso d'Oro award selection process. It will be easy to get lost in the iconographic journey that marks the transformation of customs and society precisely with the evolution of lamps and lighting systems.

As an Eclipse of Artemide. We read in the motivation that allowed the table lamp designed by Vico Magistretti to win the Compasso d'Oro that "The Commission estimates that the object presented has the double quality of a high design-aesthetic value and a possible diffusion of mass. Emphasize that, with a simple rotating screen movement, it graduates the intensity of light output ".

And then there is a magnificent element of the In Ei collection designed by Issey Miyake + Reality Lab, also by Artemide, a sort of giant origami that gives off light, an example of technological innovation and a unique shape that folds on itself becoming flat and thin.

 

The magic revealed

After numerous vicissitudes that saw him wandering from 1610 between Italy and France to then finally arrive at the Pinacoteca Ambrosiana in Milan where today it is preserved, after four years of careful and intense work the restoration of the preparatory Carton of the School of Athens by Raffaello Sanzio has come to an end. An immense, magical, revealed composition that takes your breath away. Although the work is known as the School of Athens, the correct title is The Philosophy is has great artistic and historical value.
"The preparatory carton for the Athens school is unique in the history of art. Not only is it the only Renaissance preparatory cartoon of this size, almost complete until nowadays, but it represents the culmination of the ideational process of Raphael (Urbino 1483 - Rome 1520) for one of the works symbol of the Italian Renaissance: the fresco of School of Athens in the Stanza della Segnatura in the Vatican commissioned to the artist by Pope Julius II ”, declares Maurizio Michelozzi in a note, who directed and coordinated the restoration on a design by Stefano Boeri Architetti.

Female empowerment in 50 stories

In the illustrated book What would Frida Kahlo do? published by Sonzogno, the London authors Elizabeth Foley and Beth Coates propose the teachings drawn from the vicissitudes of female personalities of the past, who had the courage and determination to build their own destiny in times dominated by men. Examples of encouragement that also draw from the world of science, art and culture, of inspiration for those who have problems of assertiveness, doubt their abilities or are victims of a thousand insecurities. The actress Mae West, for example, was a sex symbol who never succumbed to the aesthetic dictates of the time, while the Latin American artist quoted in the volume's title transformed her misfortune into art: she never gave up looking after her appearance and he used clothes to feel stronger and to assert his identity. Without forgetting the Latin American artist cited in the title of the volume transformed his own misfortune into art. Not only. He promoted his own style: he never gave up looking after his appearance and used clothes to feel stronger and to assert his identity.

Dresses and perfumes, a new artistic combination

Is it possible to elevate the seductive force of a garment to the maximum power? Yes, if a fragrance is also combined with the fabric. In achieving this goal, Alessia Dettori, creator of the Made in Italy line of Tessuti Profumati, succeeded.

"Fashion and fragrances are two worlds that I see combined. My challenge is to make each of my creations live even with my eyes closed, with the fantasy that flies, savoring with pure pleasure the olfactory notes it gives off. Naturally, even the view is satisfied thanks to fluid and enveloping models that capture the eye, made with quality fabrics that, with the simple movement, reactivate and make more powerful the hypoallergenic perfumed essences of which they are impregnated ", says the designer born and grew up on the Island of Elba. The method of fixing the olfactory notes is patented, and means that with washing, the aroma does not disperse and maintains its intensity for a long time, because it remains impressed in the memory of the yarn.

Francesca Cerruti and the art of synergy and cooperation between men and women

The gender career gap, or equal gender opportunities to make a career, in the last few years finds a concrete commitment in the State to enhance and encourage female participation, guaranteeing fair possibilities of access to positions of power thanks to the so-called "pink quotas", with results that are achieved with extreme slowness and overcoming many obstacles.

The situation in the private sector is different. One of the most significant examples is the 34-year-old Francesca Cerruti, deputy general manager of ab medica, a rapidly growing company specializing in the production and distribution of advanced medical technologies and robotic surgery systems, where over 50% of employees are women!
"We are a reality that aims at excellence and we look for it in our resources, without thinking about making it a gender issue. We try to place employees in the positions where they can best express themselves, since it is then the choral work that leads us to the finish line. Therefore, following a logic of result, rather than a philosophy, ab medica has seen a substantial female representation grow even in important managerial positions. On the occasion of the recent Women's Day, for example, we decided to launch a message of synergy and cooperation, able to overcome the differences but that can exalt the reciprocal gender differences, creating a small tribute for all our employees, women and men".

 

In this photo, Francesca Cerruti con il padre Aldo Cerruti

The momentum towards the future on a canvas

Giacomo Balla. The Futuristic genius
Galleries of Italy, Intesa Sanpaolo Museum, Milan - Until 12 May 2019

The myth of speed, of dynamism developed with the oil colors of the Italian flag on a canvas of 257 cm x 381 cm. Being in front of this monumental work called The Futurist Genius, which is part of the Biagiotti Collection, means having the opportunity to see live a work that has sanctioned the spread throughout Europe of an artistic and ideological current that has paved the way for the avant-gardes International.
Exhibited for the first time in Paris in 1925 at the Exposition des Arts décoratifs moderne, this tapestry has a prismatic composition centered on the figure of a man with a star-shaped head, and is considered a tribute to Tommaso Marinetti, inventor of Futurism, a new concept of art, no longer understood as a mere representation, but as a concrete action on the world, which in the themes addressed translates into a hymn to modernity, to progress and embodies the optimistic and progressive vision of the beginning of the century.
The Futuristic Genius tapestry is the precise and summary representation of a brilliant process that brings the artist to the consciousness of the dynamic relationships of the universe, to represent them as pure shapes and colors, avant-garde not only of forms, but also and above all of intellectual intuitions , of dimensions that exceed the visible and give body to the invisible, as the author himself stated.

The geometries and vivid colors of Il Genio Futurista have generated sophisticated and artistic graphic elements on fine fabrics that Laura Biagiotti has proposed in the new collection for spring/summer 2019. In this image Lavinia and Laura Biagiotti, mythical and unforgettable creator soul of the brand, in front of the precious tapestry.

 

Milan imagined by the Genius

Leonardo & Warhol The Genius Experience
Crypt of San Sepolcro, Milan - Until June 30, 2019

A particularly engaging multimedia show, curated by Giuseppe Frangi, comes to life at the Sottofedericiana room of the Pinacoteca Ambrosiana. The images that chase each other on the ceilings, walls and floor guide to the discovery of Milan lived, designed and, above all, imagined by Leonardo da Vinci. To complete this experience, at the back of the venue is The Last Supper by Andy Warhol, which represents the interpretation of Leonardo's Last Supper by the father of Pop Art. The itinerary ends in the Crypt of the Church of San Sepolcro, a place where the Italian genius was very close and that in a map of the Codex Atlanticus indicated as the true center of the Lombard capital.

 

The art of Italian pleating

Long and radial, fragmented, with edges or rounded. The pleats of the pleated fabric can have an infinite number of shapes, and are obtained by following precise procedures that require specific skills and also an artistic sense.

Marco Viviani and his wife Roberta Bacci are the masters of this art, the two souls of the historic Plissettatura Milady shop. Founded in 1964 in the historic center of Florence, this reality is the artisan excellence of Italian fashion, which transforms fine fabrics and soft leathers into small sculptures with handmade procedures.

Masterpieces of haute couture that the designer Francesca Venuti has transformed into the distinctive trait of her creations. "(mine de rien) was born a year ago with the philosophy of the unique piece made with different fabrics, which will never have a double. And this uniqueness I can get it with the precious contribution of these artisans, who play their job with passion. I focus not only on the classic soleil, the small and soft folds that create a sort of fan that gives amplitude and movement to the skirts and blouses, but taking advantage of the precious contribution of these two artisan artists I also develop raised geometric lines and patterns, which they give three-dimensionality to the fabrics I choose ”.

 

Art is a fantastic adventure

From the caves of Lescaux to the pyramids of the Egyptians, passing through the Greek and Roman temples, up to Botticelli, Leonardo, Michelangelo, Raphael, and the Impressionists. Discovering and appreciating art also becomes fun with Artonauti, the new album of figurines that gradually reveals frescoes, paintings, sculptures that mark the development of the most fascinating discipline there is.

There are not only figurines, but scattered among the 64 pages of the collection divided into 28 illustrations and 65 works of art, there are also anecdotes, curiosities and 20 quizzes and riddles plus 2 pages of games.

And then there is the game in the game: each sachet contains 5 stickers and a Twin Card, one of the 25 pairs that, once put together, give shape to a work of art. With these the boys can have fun with the memory game, trying to recompose the couples after having mixed them with all the others.
The idea and the project of Artonauti were developed by Daniela Re, teacher, cultural mediator and expert in cognitive rehabilitation, and Marco Tatarella, for many years at the head of a publishing house that deals with art books and architecture, periodicals of music and editorial services.
Together they founded Wizart, a non-profit social enterprise, which together with Artonauti won the fourth edition of the Fondazione Cariplo Cultural Innovation.

Antonello da Messina to the Poldi Pezzoli Museum

Before plunging into the rooms of the Palazzo Reale and getting lost in admiring the 19 works by Antonello da Messina in the exhibition dedicated to him (until Jume 2, 2019), I suggest going to the Poldi Pezzoli Museum first. Here, in the golden Salore there is the reading Virgin, donated by Luciana Forti, daughter of the patron entrepreneur Mino.

It is not just a face, a white veil that alludes to marriage, a prayer book, two angels that hold a crown of precious stones studded with pearls, precious stones and lilies. Observing it becomes an interactive experience. The Virgin was reading, something interrupted her reading, she partially raised her eyes, but did not look at us. And this is very intriguing: it forces us to look at it. It becomes a precious and fascinating experience, short but very long moments, which allows you to get close, to become familiar with the beauty created by one of the most mysterious, enigmatic and skilled painters of all time.

Fendi and the Karl's touch

The Fendi's fashion show for the autumn winter 2019/20 in Milan ended with an exciting video in homage to Karl Lagerfeld, recently deceased, who has been creative director of the Italian fashion house since 1965. Looking at the collection's leaders, the imprint of the designer is strong and alive: from the construction of the shoulder garments to the light and voluptuous pleated skirts, to the necks of starched and perfect shirts.

The blue lesson of Giorgio Armani

He has an unmistakable style, which every collection is renewed by providing countless ideas to make the wardrobe contemporary, while remaining true to itself. The Giorgio Armani Fall Winter 2019/2020 collection is a tribute to the blue. In his blue. Essential and comfortable as he defines it, declined to infinity, never flat and monotonous but moved by a thousand shades like the houses of the magical city of Jodhpur, in Rajasthan. And the desire for what it proposes rises to the nth degree. How could we not wish for the three-dimensional down jacket with swollen curls, the jacket with the edge of a zig-zag lapel, or the military-inspired coverall with a high belt at the waist?

Prada and the balance between strength and sweetness

Military inspired jackets, tailored coats reworked in a contemporary key, seductive dresses designed on the figure, so black but also bright colors from turquoise to cyclamen, to lilac. And then the sandals with flames and amphibians with accessories. There are also roses. Everywhere, drawn, embroidered or embossed.

For the autumn winter 2019/20 Prada has designed a collection that combines strength and sweetness, practicality and romance. Designed in a clean and, as usual, strong impact.

Yezael between reality and fiction

Digital and human together. This is the apparent dichotomy that brings Yezael to the catwalk for Fall Winter 2019/20 during Milan Fashion Week. On the one hand the real world with everyday life, made up of cohabitation between different ethnic groups, inclusion and pursuit of happiness; on the other side there is the social media’s life, smiling and plastic, narcissism and unfulfilled desires, with dream images relaunched endlessly.

A cocktail of real and virtual fragments that the designer Angelo Cruciani translates with gender free garments, wearable by women and men, where vinyl mixes with 3D effect hologram fabrics, laminated velvet. And the models / models wear masks without glimmering: there can be anyone behind them.

Oh, Gucci!

Masks with the quills, which hide the identity and at the same time attract the eye, are the eye decoration chosen by the creative director Alessandro Michele to present the Gucci's FW2019 collection at Milano Moda Donna just begun.

Designed just for the show, also other other accessories full of symbolic meanings and refined quotations have decorated the face and the head of the models and models that have paraded on a bright catwalk and dotted with LED lights. To complete the creative overlays of Seventies-inspired leather suits, jackets with wide shoulders reminiscent of the eighties as the jumpsuits moved by black and white geometries, there were also gilt metal ears, hats with maxi visors colored and latex masks.

Andy Warhol and Loredana Bertè A legendary duet

Andy Warhol - Alchemist of the Sixties
Villa Reale di Monza, Orangerie - Until April 28th 2019

Not everyone knows that Andy Warhol, the artist considered one of the absolute masters of the twentieth century for his ability to interpret contemporary society, has worked with Loredana Bertè. The Italian queen of rock in 1981 went to New York to record the album Made In Italy, and at that time attended the Factory, the creative temple of the master of Pop Art, also earning the nickname of Pasta Queen for her culinary talents.
The creator of serial art and the most nonconformist Italian artist collaborated on the realization of the album with the video clip Movie, directed by Don Munroe, and the cover photo, an intense close-up of the singer captured by the ability by Christopher Makos, an apprentice of Man Ray and considered the most modern photographer in America.

To see live this little work of art, the right occasion is the exhibition dedicated to Andy Warhol at the Villa Reale in Monza. An exhibition that allows you to retrace the creative universe of contemporary art giant through the most recognizable icons of his art: from Marilyn Monroe to Jackie Kennedy, from Muhammad Alì to Mao Tse-Tung to Liza Minelli.

The sexual revolution is also analyzed, of which Warhol was a witness, without forgetting that he was one of the main architects of the liberation of customs. In particular, you can see close up photos of Makos portraying the master in women's clothes and the film Women in revolt, shot in New York in 1971 and dubbed in the Italian version by Vladimir Luxuria.

From May 9th this exhibition will move to 3 historic Apulian palaces: the Norman Swabian Castle of Mesagne, the Tanzarella Palace in Ostuni and the Ducal Palace of Martina Franca

 

Portrait of Andy Warho, Leo Castelli Gallery, 1982, poster of the exhibition; courtesy of Marco Rettani, Swiss Collection, and two serigraphies on the Camouflage theme

Wealth and fortune’s Year

On February 5th, the Chinese New Year is celebrated. This year the world of beauty celebrates it with limited colored and entertaining editions, enriched by flaming touches inspired by the red lanterns. In China, and in the communities scattered all over the world, the unmistakable lights made of paper light up to welcome the Pig's Year, a symbol of wealth and fortune.

Miniature Set by Acqua di Parma
In the red box set, with golden geometrical decorations, completely handmade, there is a selection of the evergreen eau de cologne enclosed in the iconic Art Deco bottles: Colonia, Colonia Pura, Essenza, Colonia Club and Colonia Intensa.

Hand Cream Limited Edition Chinese New Year by L'Occitane en Provence
Contains organic shea butter with rapid absorption and effectively counteracts dryness and aridity.

Ultra Facial Cream Limited Edition Chinese New Year by Kiehl's Since 1851
Jonny Wan is the artist who designed the label celebrating the iconic moisturizing treatment.

Miss New Year Edition Edp by Salvatore Ferragamo
Special edition for the perfume with tantalizing notes of pink pepper and black currant associated with rose, peony and jasmine, musk and patchouli.

Powermatte Lip Pigment Lunar Year Collection by NARS
In the celebrative case there is a lipstick with a liquid consistency and a high concentration of pigments that gives a covering color in the first step.

 

Francesca Marotta

Written by: Francesca Marotta
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About me

In love with art, good food, wine, travels, I am a journalist, an ‘’information’s bricklayer’’, in recent years has specialized in fashion and beauty.

Mission

Italy, in my opinion, is in the center of the world. Here we have the beauty within reach, from art to fashion, design to food, to lifestyles envied around the world. In conclusion we have all what we need to feed our soul and make us better.

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